Execution over theory
Slides do not move revenue. I work in the actual decisions: which channel, which partner, which price, in which order. Then I stay involved until it ships.
Independent consultancy for travel, payments, fintech & AI
Turn complexity into revenue
I work hands-on with founders and executives on the problems that sit between product, distribution, payments, and growth. Twenty years inside the industry. Two obsessions: product and revenue.
- Experience
- 20+ years
- Range
- Product to boardroom
- Advisory
- Operator, not observer
Building and scaling in travel, payments, and fintech
Product management at Amadeus, executive at Hahn Air, product leadership in travel fintech
Board advisor to travel tech and fintech companies. Built distribution and payment systems from the inside.
Why work with me
Most strategy dies in the deck.
Most strategy dies in the deck.
Mine ships.
At home in the mess
Product, distribution, payments, and partnerships collide constantly in travel and fintech. That mess is my home turf, and moving fast inside it is a competitive weapon.
Founder-grade advice
I have built ventures of my own, so I know what founders actually need: sharper positioning, better deals, and a faster route to traction. Not another framework.
AI, minus the hype
I help technical teams turn impressive demos into products people pay for and a story buyers repeat to their board.
What I do
Where I create impact fastest.
Open a service to see what the work looks like.
- Channel mix and NDC strategy reviews
- GDS, aggregator, and partner negotiations
- API and partnership distribution design
- Direct channel economics and pricing
- Readiness for AI-driven distribution: agentic booking, AI search, and machine-readable offers
- Payment orchestration and provider selection
- Conversion and cost-per-transaction audits
- Cross-border flows, FX, and settlement design
- Travel-specific payment models
- Product strategy and roadmap focus mapped to revenue
- AI use-case validation and pricing
- Build, buy, or partner decisions
- From working demo to sellable product
- Partnership sourcing and deal structuring
- Sales narrative and pitch sharpening
- Pricing and packaging
- Key account and negotiation support
- Ongoing sparring for founders and executives
- Board and investor preparation
- Deal and negotiation support
- Support through growth, change, or pressure
Who I work with
Companies at inflection points.
The common thread: the next decision is worth a lot of money, and the standard playbook does not cover it.
Travel companies
Airlines, sellers, travel tech platforms, and infrastructure players rethinking distribution, payments, partnerships, or product.
Fintech companies
Payment and fintech businesses entering travel, expanding internationally, or fixing their commercial model.
AI, travel and fintech startups
Founders with strong technology who need a commercial proposition, market focus, and a credible path to revenue.
Track record
Built inside, not observed from outside.
Two decades in the engine room
Airline retail, ticketing, sales, and distribution at Amadeus and Hahn Air, with a direct view on where the revenue and the complexity actually live.
Strategy connected to money movement
Payment orchestration and fintech models where conversion, settlement, and scale hit the margin line directly.
From idea to credible offer
Worked with startups on positioning, product, market entry, and partnerships across travel, fintech, AI, and blockchain, including Mitravel, a travel venture I helped launch.
How I work
Hands-on, not abstract. Commercial first. Built for sectors where mistakes are expensive.
Writing
Notes from the field
Long-form thinking on travel, payments, and building companies.
All writing →Offers and Orders is now a contract question, not a standards question
Sabre calls Amadeus dominant. IATA says adoption is voluntary with no deadline. The leverage sits in the core system contract, not in the schema.
What actually shipped in agentic travel booking in 2026
Five agentic travel announcements in 2026. Four of them sit next to the booking, and the one that books real flights is a closed alpha behind a waiting list.
Most airline payment business cases are built on 2019 data
The $20bn figure everyone quotes is 2019 data published in 2022. IATA's own 2024 numbers work out at 2.27% of payment volume.
Books
Travel Industry Explained
Each book stands alone and ends with a scored diagnostic.
The books →
Who Sells Airline Tickets, Through Which Channels, and What It Costs
How Airlines and Travel Companies Get Paid, and What It Really Costs
What Airlines Run On, What It Costs, and How to Choose Without Overpaying
Contact
Let’s discuss
Let’s discuss
your next move
If you’re working on distribution, payments, product, or growth, I can help move it forward. Send a message and it lands straight in my inbox.